Marketing Action Plan for Freelancers
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When you’re working on a file, making edits and leaving comments, Word tags every change with your “name.” But is it really your name? Some computers will tag changes and comments with “Computer User”, and some will say gibberish like “adrn9bz”. Set up the system you’re using with your name, role, or business name to help everyone on the team decipher each person’s contribution and to build name recognition for your work.
You’ll find the “user name” setting in the preferences for Word 365 (Office 2016 or 2019 too).
This name will appear on tracked changes and comments in all Office programs, and in the metadata relating to the creator or editor of the file.
Use your business name or moniker if your name is long, like mine, or to remind the team of your business name every time they see one of your comments. Repetition is key to branding and to marketing.
Some clients will want to see your role as the user name, so the team knows which changes were suggested by Copyeditor and which were by The Big Boss. You can change the user name when working on their files. Just remember that the user name applies to all documents you work on from that point forward, not just their file.
There are three reasons that setting the user name goes wrong: